A new SegmentedMedia
While we have been around for over 6 years, most of you don’t know us because of our business model. In the past we “white labeled” all of our services through other public affairs and media firms, who relied on us to extend their offline strategy to the internet.
While we still provide the same services to these firms, today we have decided to “go public.” Allow us to introduce ourselves.
First, we are technology people.
Our roots and experience come from architecting, planning, integrating and supporting large scale enterprise applications such as Enterprise Resource Planning (ERP) software and Customer Relationship Management (CRM) systems.We’ve run the entire project from drafting requirements, selection, implementation, integration and steady state managed services. Why is this important? We like to think it gives our firm an advantage when looking at smaller, issue advocacy based projects. We know why and how big organizations use technology and understand the pitfalls of a poorly run project and our clients today leverage this insight to
Second, we are marketers.
Our public affairs clients rely on us to execute their customers offline strategy to the internet. Since digital media has become more and more important for running online issue campaigns, our team was tasked with crafting online messaging and developing an online advertising campaign to achieve
