Full Service Digital Advertising.
SegmentedMedia’s web advertising program provides you a complete solution for online advertising.Our model enables us to provide a cost effective and rapid response option for getting your message in front of your target audience.
We maintain relationships with key content providers that ensure rapid response and placement into the key media properties and ecosystems that are best suited for your message and reach your target audience.
We develop an online advertisement strategy based on your budget and goals. We work with your team to create high-impact advertisements, developing the creative in-house and managing the ad buy and syndication. Whether your ads are animated, display video or are simple paid links, our team leverages our creative talent to deliver impactful results.
Each one of our advertising programs incorporate best practices including segmentation and placement of advertisement retargeting code on your website. Retargeting ensures once a visitor visits your website, when they browse other websites in our network, they will be served follow up advertisements enabling you to continue to reach the user long after they have left your website.
Creative Services
SegmentedMedia’s creative team works with your staff to develop many different types of advertising assets. Our designers are skilled at creating advertisement assets as Flash, animated GIF, static images and/or video ads of different shapes and sizes. We can also work with your non-internet based advertisements and advertising firms to convert these ads to online advertising assets.
For search result based advertisements we can help your team identify key words, geographies and strategies that best correspond with your objective. We constantly monitor trending topics and key words to maximize placement and position and ensure relevancy.
Syndication Options
Based on your budget, target audience and objectives, SegmentedMedia provides you with a number of different syndication options. Some of these are:
GeoTargeting: By segmenting your ads to certain geographic demographics or congressional districts you can maximize your return on investment and reach the right users.
Ad Retargeting: How do you reach a person after they left your website? With ad retargeting you can continue to communicate with the user on other major media properties long after they have left your website. This is perfect for organizations that wish to maintain visibility across multiple website properties, convert users into contributors or buyers, or simply stick with the user until a certain action is performed.
Voter Demographic Targeting: With Segmentedmedia, you can go beyond geotargeting and also target voter demographics. We have mashed-up voter databases with location data to provide you with insight to party affiliation. When a user from a statistically strong Republican district views your advertisement you can serve a different advertisement then someone from a strong Democratic district.
Frequency Caps: With frequency caps set, your advertisement will expire after a user is exposed to your advertisement after a certain number of times. This method better allocates your advertising dollars to new impressions and SegmentedMedia can help you determine the target conversion rate.
Budget Controls: With budget controls, SegmentedMedia will limit your ad based on your daily or weekly budget. This allows you predictably in your advertisement spend, extends the duration of your advertising campaign, and better measures a return on investment.
